Bike culture: Livsnjutar-road cyclists is on the way!
They are still quite rare, though they grow slowly in number. I think of the road cyclists who do not have such a hurry. Those who do not have eye on the Tour de France or the latest in low weight or aerodynamics. Those who like to use clothes without obvious logos, which are welcome to flutter a bit. And those sipping on a finöl or aperol spritz in rest rest, instead of the usual simple espresso. And when spandexentusiasterna gearing up for new record times on a Strava segments they choose rather to swing by on a dirt road and stay away from traffic and congestion. And stress. Instead of a protein drink, yoga and early evening, treat satisfaction riders rather a steady vinkväll while those sums up a day of impressions from the saddle. Because they often bikes with lightweight backpack offers both fine shirt, toothbrush and Visa cards with the gasket so that one day could easily be two or three.
If I may guess, I do not think that the next big trend is even more or larger races, selling out in even less time. Easier and faster will always remain the selling arguments, as well as digital comparison services and performance measurements for cyclists with ambitions.Though not for everyone.
Instead, I believe in a shift in the cycle, where the future goals of the great masses not primarily deals with new record times, completed course or registered effect. Instead, the entertainment value that have a greater impact, combined with the fact that anything that has a connection may stay at home.
When weight and aerodynamics are no longer the only sales arguments to open the world suddenly for smaller manufacturers, who do not have the muscle to develop superprylar for the pros. Because they work with smaller volumes will be the price tag, of course, higher compared to the mass produced brands. But when the cost is put in relation to the result is no longer completely obvious what really are the cheapest or best. For this will also sustainability as a new parameter. And I am not on sustainability in the form of claptrap about the company’s official sustainability policy.
No, I mean how long the stuff really are. For when this type of cyclists to impress so is done primarily by showcasing the latest, but rather demonstrate how far and long as you managed to tear at it you have. This and nothing else is getting a seal of approval – both to emphasize how much you really know bikes and how good the stuff really is. Over time.
On the dress page will air gap to get his big break, i.e. shirts and trousers that don’t sit glued to the skin. They serve the same practical function in the saddle, but you no longer need to look like plucked from the pro peloton. Instead, work your clothes almost as good in a public establishment of decent class and you avoid strange looks to you as an adult wears diapers and doing commercials for as many brands as possible.
Fixed all that already exists, do you think. Yes, it’s all there already. The only thing that remains is that consumption is directed in that direction – for so far is livsnjutar-landsvägscyklisterna (long words) very lätträknade. But in a moment, they will be more. If you ask me what I think.
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